Balmain Reveals Luxe FW23 Women's Campaign
Olivier Rousteing, who has been the creative director of Balmain since 2011, has consistently shaped an image of luxury and contemporary elegance for the French fashion house. His latest women's campaign for Balmain's Fall/Winter 2023 season tapped into the talents of trailblazing photographer Rafael Pavarotti, known for his ability to capture ultra-rich images.
Rousteing shared his perspective on the campaign, stating, "For our Balmain Fall 2023 campaign, that focus on heritage and craftsmanship continues to drive us. So, there’s no props, no dream locations, no CGI—for these images and videos, the camera is simply and exquisitely centered on precise Parisian tailoring and architectural volumes, helping make clear that this collection builds directly upon Pierre Balmain’s audacious and enduring ‘New French Style.'"
The collaboration between these creative forces brought the campaign to life with regal ensembles and strikingly vivid imagery that pushed the boundaries of fashion. The campaign showcases an array of designs, including quilted floor-length coats, draped full-body dresses, sculptural blazer-like midi dresses, reimagined suit pieces, remixed bow tops, and dazzlingly feminine yet sultry blouses. These pieces are presented in a palette of vibrant colors such as fuchsia, hot pink, black, crystal silver, and crimson red, with gradient floral and jewel-toned backdrops providing a sense of balance and intrigue.
Pavarotti expressed his satisfaction with the campaign, saying, "Developing the concept for this campaign with Olivier was a deeply creative experience. By highlighting the heritage of the House of Balmain, we were able to create something different, beautiful, and timeless. I couldn’t be happier with the results."
The campaign captures the essence of Balmain's heritage while infusing it with a modern and timeless sensibility, creating a visually stunning representation of the Fall/Winter 2023 collection.